Alps Craftsman launches redesigned website as company marks 35 years

By AI, Created 2:06 PM UTC, June 02, 2026, /AGP/ – Alps Craftsman has launched a redesigned website as the New Jersey cabinet, countertop and fixture supplier celebrates 35 years in business. The update is meant to improve how homeowners, builders and developers in the Tri-State Area research products, request estimates and plan projects.

Why it matters: - The website update is designed to make it easier for customers to move from inspiration to product selection and quote requests. - The launch comes as Alps Craftsman marks 35 years in business, underscoring the company’s push to keep its customer experience current. - The company serves homeowners, builders and developers across New Jersey, New York and Pennsylvania.

What happened: - Alps Craftsman unveiled a newly redesigned website at www.alpscraftsman.com. - The launch coincides with the company’s 35th anniversary. - The family-owned supplier provides cabinets, countertops, fixtures and design services.

The details: - The updated site includes expanded product pages for man-made and natural stone countertop options. - The site also adds a completed project gallery, a care and maintenance knowledge center and an online quote request form. - Alps Craftsman was founded in 1991. - The company says it has completed more than 100,000 installations over three decades. - Alps Craftsman operates its own fabrication facility in Somerset, New Jersey. - The company assigns each project a dedicated project manager from selection through completion. - Alps Craftsman sources A-grade countertop slabs and USA-crafted cabinetry products. - The company says it handles projects ranging from a single bathroom countertop to large multi-unit residential buildings. - Its customer base includes individual homeowners, commercial clients and regional developers across the Tri-State Area. - The company is licensed under HIC#13VH05142400.

Between the lines: - The website relaunch signals a broader effort to present a more polished digital front while keeping the company’s long-standing local service model intact. - The emphasis on fabrication, dedicated project management and in-house oversight suggests Alps Craftsman is positioning itself as a full-service alternative to national chains and smaller shops. - Bryan Wagner, president of Alps Craftsman, said the new site is intended to extend the company’s promise of service, craftsmanship and efficiency.

What’s next: - Alps Craftsman is directing customers to the new site to request a free estimate or explore the full product range. - The company will continue serving residential and commercial projects throughout the Tri-State Area. - The redesigned site is expected to support future customer inquiries by making product research and quoting more streamlined.

The bottom line: - Alps Craftsman is pairing a milestone anniversary with a digital refresh aimed at making its long-running, family-owned service model easier to access online.