Central Jersey homeowners are choosing LVP and waterproof laminate

Supreme Flooring LLC says demand for luxury vinyl plank and waterproof laminate is rising across Central New Jersey as homeowners look for durable, low-maintenance flooring for kitchens, basements and senior-friendly layouts. The shift reflects a trade-off between cost, water resistance and the look of hardwood.

Why it matters: - Central Jersey homeowners are favoring flooring that can handle spills, pets, foot traffic and flood-prone spaces without the upkeep of hardwood. - The shift is reshaping renovation choices in kitchens, basements and active living spaces across Monmouth, Ocean and Middlesex Counties.

What happened: - Supreme Flooring LLC says luxury vinyl plank and waterproof laminate have become the most requested flooring materials in the region. - Michael Ruggiero, owner of Supreme Flooring LLC, said these products now make up a major share of the company’s installations. - The company serves residential and commercial customers across Monmouth, Ocean and Middlesex Counties.

The details: - Ruggiero said many clients choose LVP for open-concept kitchens that connect to backyards, pools and outdoor play areas. - Ruggiero said LVP also works well in one-level 55+ communities because it can reduce floor transitions and support walker use. - Ruggiero cited a basement restoration job where LVP was removed after flooding, dried and reinstalled, with about 98% of the material reused. - Ruggiero said some customers keep extra boxes of flooring after installation, which can help with repairs or replacement after damage. - Ruggiero said tile is the only true waterproof flooring that can remain soaking underwater. - Ruggiero said some products marketed as 100% waterproof still require a 6 mil vapor barrier and moisture testing. - Ruggiero said LVP is more water-resistant than hardwood and engineered wood, but environmental issues such as mold can still require removal of flooring and subfloor drying. - Ruggiero said LVP usually costs about 30% less than hardwood, offers better scratch protection and includes waterproofing. - Ruggiero said hardwood can be sanded and refinished, while LVP generally must be replaced when worn out. - Ruggiero said carpet is roughly 30% cheaper than LVP, but LVP offers better resistance to moisture, pet wear and heavy foot traffic. - Supreme Flooring LLC provides hardwood, LVP, laminate, carpet, epoxy and polyaspartic flooring, commercial rubber and vinyl, plus floor refinishing and repair. - Supreme Flooring LLC is licensed and insured in New Jersey under state license #13VH07990000.

Between the lines: - The flooring trend reflects a broader homeowner preference for practical materials that balance appearance, durability and price. - Ruggiero’s comments also suggest buyers are paying closer attention to product specs and installation requirements, not just marketing claims.

What's next: - Supreme Flooring LLC is directing homeowners to consultations that cover material selection, subfloor preparation and installation specifications. - Interested customers can contact the company at (732) 707-9312 or info@supremeflooringllc.com. - Supreme Flooring LLC’s social pages are available on LinkedIn, Instagram, Facebook, YouTube, TikTok, X and Pinterest.